Facebook & Instagram Ads That Actually Convert
We craft high-performance Meta ad campaigns that blend psychology, creative, and targeting to drive clicks, leads, and real ROI — not just vanity metrics.
Your Customers Live on Meta. We Know How to Reach Them.
Running Meta ads isn’t about boosting posts and hoping for clicks — it’s about understanding behavior, engineering offers, and matching them with powerful creative and precise targeting.
At Cloud 7, we treat Facebook and Instagram like a performance engine — building full-funnel campaigns that drive conversions, not confusion.
Our Meta Ads Process
Market Research & Audience Strategy
We map out your ideal customer personas and micro-audiences across Meta’s platform using intent signals, behavior, and geo-targeting.
Creative & Funnel Development
We craft scroll-stopping creative, compelling copy, and ad flows that match the buyer journey — from first touch to final purchase.
Campaign Build + Daily Optimization
We set up and launch Meta ad campaigns with proper structure, pixel tracking, event optimization, and A/B split tests.
Analytics, Scaling, and Retargeting
Once the data rolls in, we refine, retarget, and scale. Our focus? Maximum ROI and a cost per lead you’ll love.
Meta Ads Services
Facebook Ads campaign strategy and build
Instagram Ads setup and optimization
Meta pixel integration and event tracking
Full-funnel ad development
Ad creative (graphics, video, copywriting)
Retargeting and Lookalike Audiences
Lead generation ad campaigns
Ad testing and optimization
Landing page + funnel integration
Monthly reporting and ROI tracking
Real world results.
New Homes Alberta
Challenge: Rank nationally for a government-backed investment keyword (“MLI Select”)
Results: #1 Ranked team in Canada for this keyword and 2nd only to the official investment website, generating high-intent leads on autopilot. Secured six figures in GCI within the first week of 2025.
Location: Calgary, Alberta
Massive growth after 7 months, strictly through the SEO tool.
Results of SEO, bringing in daily high quality leads.
Derek Leippi PREC*
Challenge: Establish himself within the Kelowna Region
Results: When we started working together his traffic immediately spiked up, resulting in more traffic, and calls through his GMB profile
Location: Kelowna, British Colombia
Massive growth only 2 months in since November 2024
Traffic spiking significantly ahead of competitors
Electricians Service Team
Challenge: Invested heavily into a website with zero return — barely showing up online, stuck at 700 monthly visitors and no traction
Results: 57x in Traffic. Grew their site from 700 to over 40,000 monthly visitors, turning a dead asset into a lead- generating machine and positioning them as one of the most visible electrical service brands in their region
Location: Los Angeles, California
57x traffic growth — from 700 to 40,000+ monthly visitors in 17 months
Exploded from near zero to 18,000+ keyword rankings —
now dominating
searches across major service areas
Stone Garden Tattoos
Challenge:Increase local traffic and bookings.
Results: Achieved 6,000 impressions, 463 website clicks, and 115 call clicks within 2 months of starting with us. Each job averaged $120-$2,000+.
Location: Calgary, Alberta
Massive boost in organic traffic since the first of November 2024
The total history for this businesses’ GMB profile. During the two months
of our work we were able to contribute 463 website clicks on top of the
original
969 website clicks before we started for a 147% increase. We were
also able to add
115 call clicks to the original 274 for a 41.9% increase.
Riverside Sports Therapy
Challenge: Increase traffic for both of their locations
Results: Increased impressions, traffic, and Google ranking for both of their locations in the Calgary area. At the sametime increasing calls made to their business.
Location: Calgary, Alberta
Positive growth in traffic and impressions
Significant amount of website clicks
, call clicks and direction requests through their GMB profile
Grit & Growth
Challenge: Kickstart traffic for their brand new gym
Results: When we started working together the number of impressions on their site grew significantly, resulting in more website visits, calls on their GMB profile, and patients coming in.
Location: Calgary, Alberta
Got many of their pages indexed by Google despite being a new site
Got their GMB profile ranking #1 for
MMA Gyms in many areas of the city
Apple Wellness Dental
Challenge: Drive more local leads looking for dental care
Results: When we started working together the number of impressions on their site grew significantly, resulting in more website visits, calls on their GMB profile, and patients coming in.
Location: Airdrie, Alberta
Massive growth only 3 months in since January 2025
Jade & Dagger
Challenge: Dominate Google for fine line tattoos
Results: After a couple years of stagnant growth, they’re now experiencing exponential traffic growth and receiving more calls from their GMB profile.
Location: Calgary, Alberta
Got many of their pages indexed by Google despite being a new site
Traffic and impressions spiking significantly ahead of competitors
HVAC Alliance Expert
Challenge: After 12 months with another SEO agency, they had only grown from 500 to 1,800 monthly visitors — progress was slow, and it wasn’t producing enough leads to justify the spend
Results: In the next 12 months, we took them from 1,800 to over 23,000 monthly visitors, driving consistent traffic and turning their site into a real source of calls and booked jobs
Location: SantaClarita, California
From 1,800 to 23,000 monthly visitors in 12 months — after a year of slow results
Now ranking for 17,000+ keywords — dominating search across
multiple regions
Home Alliance
Challenge: Expand from a single-city presence in Los Angeles to ranking nationwide — while battling stagnant, declining traffic.
Results: 10x In Traffic Growth. Scaled from 18,000 to over 200,000 monthly visitors, expanded rankings across the entire U.S., and turned a downtrending site into one of the most visible home service brands online
Location: Los Angeles, California
from 18K to 200K+ monthly visitors in just over a year
Now ranking for 60,000+ keywords and driving consistent traffic nationwide
Epoxy Experts
Challenge: Needed to outrank entrenched competitors in a local niche
Results: #1 ranking in Vancouver and entire region, 110% YoY growth, On track for $4M revenue in 2025
Location: Vancouver, British Colombia
Ranked #1 Metro Vancouver
Ranked #1 In the Entire Province
Mountain Home Services
Challenge: Drive more high-value leads.
Results: Generated 90 high-intent leads over 7 months, resulting in $1M+ in deals along with a significant increase in website rankings among competitors in the region
Location: Okanagan, British Colombia
website submissions coming in on autopilot
Over $1M in jobs from website leads
National Concrete Polishing
Challenge: losing market share and on a downward trend
Results: Within 7 weeks we increased their traffic and lead flow by 40%, and reversing the negative trend and putting their website on track to be the number 1 in their territory
Location: Pampano Beach, Florida
Positive growth in traffic and impressions
Significant amount of website clicks, call clicks and direction requests through their GMB profile
Meta Ads Are the Most Underrated Lead Gen Tool in 2025
Facebook and Instagram still hold massive targeting power — but most advertisers don’t know how to engineer outcomes.
We use proven direct-response frameworks, data-backed testing, and psychology-based copywriting to:
Capture
attention
Earn the
click
Convert the
sale
With Cloud 7, Meta becomes your smartest acquisition channel, not your most frustrating one.
What our clients say
Deep Dhillon
“Cloud 7 is miles ahead of the competition.”
“Waseem and his team are extremely knowledgeable and the best at what they do. We've worked with them for over two years — their AI SEO technology is unmatched.”
Layomi Dele-Dare
“They completely changed how we sell and market.”
“Their insights and AI integration into our business were invaluable. We saw real, measurable growth.”
Cassidy Le Troy
“A true partner, not just another agency.”
“Waseem’s depth of knowledge and communication made all the difference. Every question had a clear, useful answer. That kind of trust is rare.”
Patrick Koo
“The C7 team completely rebuilt my brand.”
“I decided to work with the professionals at Cloud 7 who I knew had a proven track record and the practical know-how to push my business to new heights. Working with Cloud 7 has opened up so many doors for me, and I can't thank them enough.”
You’ve Got the Audience. Let’s Get You the Results.
If you’re ready to turn Facebook and Instagram into a powerful lead generation engine, let’s build your Meta Ads strategy together.
